407-740-7500 info@cssa.pro

Elise Cronin-Hurley, MPA

Communications Partner

A creative and versatile graphics and digital designer, delivering impactful communications collateral and guidance for more than 35 years. Elise’s extensive experience and passion for client centered, results-driven solutions provides meaningful creative contributions.

Elise Cronin-Hurley, MPA

Communications Partner

A creative and versatile graphics and digital designer, delivering impactful communications collateral and guidance for more than 30 years. Elise’s extensive experience and passion for client centered, results-driven solutions provides meaningful creative contributions.

Business Communications Specialist driven to improve experience and opportunities for amazing people and endeavors.

Elise excels in developing continuity of both internal and external brand deliverables in a collaborative environment across the organization.

Her early experience was built in the marketing of numerous professional services industries, such as architecture, engineering, human resources, and financial services. She built an extensive portfolio of digital and print graphics for business to business marketing, which included such projects as annual reports, newsletters, workbooks, presentations, logos, posters, and banners. These projects later extended into the production of digital assets, such as websites, social media, video graphics and digital documentation.

A shift into freelance work provided a greater diversification of experience in the delivery of products, services and clients for new markets including, product, non-profit, and business to consumer communications. 

She has a passion for client centered, results-driven solutions.  As a creative and versatile graphics and web designer with a thorough understanding of both user experience and technical development, she can provide a experienced, generalist perspective to the review and development of goals for both the larger long term plans and short term needs of an organization.

 Help Business Succeed

  • Collaboration on goal-driven creative solutions.
  • Design of communications deliverables: logos, annual reports, branding, newsletters, graphics, posters, banners, newsletters, and internal documentation.
  • Development of digital communications : websites, presentations, videos and social media accounts.
  • Redesign and repurposing of existing efforts to improve results.
  • Planning and development of complex communications campaigns.
  • Collaboration with multiple stakeholders.
  • Utilization of documentation, consulting and workshops to enhance adherence brand standards for an organization.
  • Project design and management for both small business, corporate, and not-for-profit organizations.
  • Coordination of full-service digital and print design services.
  • Management of current and archivable digital assets.
  • Evaluate and develop mission and vision centered communications.
  • Evaluate existing processes for roadblocks to improve delivery of service and assets.

Speaking Engagements

  • Organizational Continuity & Sustainability Practices
    numerous in-person & virtual workshops
  • Design Best Practices to Boost Your Brand
    Catholic Media Conference
  • Branding for Chapters of National Organization
    Bereaved Parent of the USA, National Gathering
  • Branding for Teams
    FIRST Championships (seven times), numerous local and regional workshops, virtual and in-person

Technical Proficiencies

  • HTML & CSS
  • WordPress Design & Management
  • WHM & cPanel Management
  • Microsoft, Google Suite & Adobe products

Certification

  • Diversity, Equity and Inclusion Certificate
    University of South Florida

Community Engagement

  • Orange County 4-H
    • Advisory Board Member (current)
    • Treasurer (current)
    • Club Lead (2016-2019)
    • Volunteer (since 2011)
  • FIRST Robotics Competition Volunteer
    • Team Mentor
    • Orlando Regional Planning Committee
    • Tallahassee Regional Planning Committee
    • FIRST Mentor Conference Planning Committee
    • Event volunteer for regional and championship events

Education

  • University of Central Florida
    • BA, Organizational Communications
      Minor in Public Relations
    • BA, Political Science
    • Masters in Public Administration
      Pi Alpha Alpha Honor Society

AREAS OF EXPERTISE

Branding 
Internal documentation
Logo design
Branding documentation
Communications Plans

 

Graphic design
Marketing
Digital Media
Presentations
Annual Reports
Advertising

Website design
Website evaluation
Website management
WordPress Management
Social media

practical Experience, Impactful solutions

Annual Reports

Effectively communicate value of organizational impact to stakeholders

Develop approach to deliver effective messaging of an organization’s efforts to meet their company’s mission, operational goals and financial performance. Evaluate previous report communications to improve message delivery.  

Internal Documentation Branding Audit

Creating continuity by aligning your message and guidelines

Bring internal and client centered documentation into alignment with organizational brand. Internal and external communications alignment can boost your chance to achieve your goals.

Mission & Vision

Communications aligned with your organizational mission and vision

Are your communications efforts in line with your organization’s mission and vision or has your organization grown beyond your long unused mission and vision statements? An evaluation of communications and goals can help to improve the efforts and results of the organization.

Branding Analysis and Realignment

Memorable recognition of your brand’s benefits 

A review and some updating an organization’s communications delivery to stakeholders can improve effectiveness of your existing efforts. 

Digital Assets Inventory

Discover what you already have and what you need to develop to communicate your message

This basic information, photographs, graphics, videos, etc… can make or break your communications with your stakeholders. Evaluating your sales calendar and bringing your assets into alignment can improve delivery and reduce stress.

Organizational Continuity

Change is inevitable, how smoothly your organization can progress with change is in the planning

If your leaders are gone tomorrow, can someone pick up and carry the torch of your organization’s mission? Trust and planning are critical to growth, sustainability and your very continuation. 

Communication Tools

Working smarter, not harder

Are you utilizing the opportunities of today’s innovative tools?  Integrating new tools into your existing workflow can often help you to achieve your goals within your current framework. Message delivery has drastically changed over the past twenty years.  Has your approach to delivering your message shifted with the times? Are you reaching your stakeholders? Do they see your message? Are you using the right platforms and voice to share your message?

Brand Analysis

Taking a fresh look at how your brand is working for you or against your current messaging

Are you consistent? Consistent use of your messaging makes your efforts more memorable. And, being more memorable means you can achieve more.

Roles Served

spanning 35+ years in roles including:

    • Freelance Web and Graphics designer
    • 10 years as Marketing Director in a variety of professional services industries 

    An integrated approach of consistent use of branding both internally and externally within the organization’s mission, vision and goals creates continuity, creates your a memorable message to your stakeholders and engages your whole organization into delivering your message effectively and seamlessly. – Elise Cronin-Hurley